---
name: aplicador-guia-marca-visual
description: Aplica colores corporativos y tipografia oficial a cualquier artefacto (presentaciones, documentos) para mantener coherencia visual de marca. Usar cuando se necesite estilizar un entregable con los estandares de diseno de una empresa.
license: Anthropic-Terms
metadata:
  id: 93b271b4
  slug: aplicador-guia-marca-visual
  titulo: "Aplicador de Guia de Marca Visual"
  servicio: Branding-Diseno
  categoria_recurso: Branding-Marca
  tipo: sistema
  nivel: intermedio
  idioma: es
  idioma_original: en
  acceso: gratis
  precio_eur: 0
  plataformas: [ninguna]
  dependencias: [python-pptx]
  licencia: { spdx: Anthropic-Terms, redistribuible: true, uso_comercial: false }
  seguridad: { veredicto: seguro, riesgo: bajo, escaneado: "2026-06-12", motor: "grep-estatico+auditor-llm" }
  ficha:
    que_hace: "Aplica paleta de colores y tipografia de marca a presentaciones y documentos de forma automatica."
    como_lo_hace: "Define colores RGB y fuentes (Poppins/Lora con fallbacks Arial/Georgia) y los inyecta en los elementos del artefacto via python-pptx con logica de seleccion por tipo de elemento."
  content_hash: "93b271b45fa2af4e5a340dc6a600da09fcb12bd79709b7e32f2bbe30b36d7e37"
  version: 1.0.0
---

# Anthropic Brand Styling

## Overview

**Keywords**: branding, corporate identity, visual identity, post-processing, styling, brand colors, typography, Anthropic brand, visual formatting, visual design

## Brand Guidelines

### Colors

**Main Colors:**

- Dark: `#141413` - Primary text and dark backgrounds
- Light: `#faf9f5` - Light backgrounds and text on dark
- Mid Gray: `#b0aea5` - Secondary elements
- Light Gray: `#e8e6dc` - Subtle backgrounds

**Accent Colors:**

- Orange: `#d97757` - Primary accent
- Blue: `#6a9bcc` - Secondary accent
- Green: `#788c5d` - Tertiary accent

### Typography

- **Headings**: Poppins (with Arial fallback)
- **Body Text**: Lora (with Georgia fallback)
- **Note**: Fonts should be pre-installed in your environment for best results

## Features

### Smart Font Application

- Applies Poppins font to headings (24pt and larger)
- Applies Lora font to body text
- Automatically falls back to Arial/Georgia if custom fonts unavailable
- Preserves readability across all systems

### Text Styling

- Headings (24pt+): Poppins font
- Body text: Lora font
- Smart color selection based on background
- Preserves text hierarchy and formatting

### Shape and Accent Colors

- Non-text shapes use accent colors
- Cycles through orange, blue, and green accents
- Maintains visual interest while staying on-brand

## Technical Details

### Font Management

- Uses system-installed Poppins and Lora fonts when available
- Provides automatic fallback to Arial (headings) and Georgia (body)
- No font installation required - works with existing system fonts
- For best results, pre-install Poppins and Lora fonts in your environment

### Color Application

- Uses RGB color values for precise brand matching
- Applied via python-pptx's RGBColor class
- Maintains color fidelity across different systems